A/B testing at Amazon and Microsoft

A/B testing at Amazon and Microsoft:

Ron Kohavi, Randal Henne, and Dan Sommerfield from Microsoft have a paper on A/B testing, “Practical Guide to Controlled Experiments on the Web” (PDF), at the upcoming KDD 2007 conference.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: